Today, Coverage Care joins organisations worldwide in raising awareness of elder abuse and standing up for the safety and dignity of older people.
As Shropshire’s largest not for profit care provider, we remain committed to creating safe, respectful environments across all 10 of our homes.
CEO Debbie Price said:
“Elder abuse is often hidden. At Coverage Care, safeguarding isn’t just a policy - it’s our culture. Our teams act quickly, listen carefully, and ensure every resident feels safe and valued.”
Our safeguarding culture includes:
- Staff training to spot and report concerns
- Robust recruitment to ensure safe staffing
- Partnership working with local authorities and health teams
- Open communication with families and residents
- Regular audits to maintain best practice
We’re encouraging everyone to learn the signs of elder abuse and to speak up if something doesn’t feel right.
“Protecting older people is a shared responsibility,” Debbie added. “Your voice could be the one that prevents harm.”
Our homes are marking WEAAD by wearing purple and sharing awareness messages - and we invite our community to check in on older relatives, friends, and neighbours today.
