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Board of Directors

Executive Directors

debbie price board nov21  

Debbie Price, Chief Executive

Debbie is an experienced social care professional having worked in homes for the elderly and for 18 years managing homes for people with learning difficulties. Debbie joined us from her previous position as Chief Officer of Shropshire Partners in Care in October 2015 and brings a wealth of experience in workforce development.

Debbie Price  

Helen Woodvine ACMA, Finance Director

Helen is an Associate Chartered Management Accountant and has +25 years’ experience in management accounting and finance.  Helen brings a wealth of experience relating to Coverage Care being part of the Finance team for the past 19 years and in the role of Head of Finance since 2018 prior to becoming Finance Director in March 2021.


samantha board pic  

Samantha Woosnam, Human Resources (HR) Director

Samantha has worked for Coverage Care for seven years, most recently as the Head of Human Resources and Payroll, she has been fundamental in implementing the workforce initiatives ranging from providing support and advice to leading on our recruitment campaigns, particularly our apprenticeship scheme.

Non-executive Directors

Ian Gordon  

Ian Gordon, Chairman

Ian is a former member of the executive committees of 2 FTSE 100 businesses and also a trustee of Muscular Dystrophy. Ian is the Chairman of the Board of Directors at Coverage Care.

Rob Turton  

Rob Turton, Non-Executive Director, Chairman Audit Committee

Rob is a retired Chartered Accountant with extensive sector experience, previously with BDO Stoy Hayward. Rob is the Chairman of the Coverage Care Audit Committee.

Kenneth A. Bean  

Kenneth A. Bean, Non-Executive Director, Audit Committee member

Ken is a retired banker and former local director at RBS and also Bank of England panel member for Shropshire with care sector experience. Ken is a former Chairman at Coverage Care and also a Member of the Coverage Care Audit Committee.

Val Beint  

Val Beint, Non-Executive Director (Care Champion)

Val is a former Director of Adult Social Care in Shropshire with wide ranging experience in health, housing and social care and joined the board in 2016. Val is the care champion at Coverage Care.

Mike Morris  

Mike Morris, Non-Executive Director, Health and Safety Champion and Audit Committee member

Mike is a retired senior manager for commissioning and procurement and previously also Director and Business Manager at Shropshire Council. Mike is Coverage Care’s Health and Safety Champion as well as a Member of the Coverage Care Audit Committee.

David Coull  

David Coull, Non-Executive Director

David has over 30 years experience as an executive and non-executive director in the NHS, Voluntary and Independent sectors providing health, housing and social care. David took up post as Chief Executive in 2003 and retired in 2021 to become a Non-Executive Director.

Garry Richards  

Garry Richards - Company Secretary

A retired solicitor and former partner with Lanyon Bowdler, recommended by Legal 500 for corporate and commercial law services, appointed in 2011.

Coverage Care logo

Registered Address:
Allison House, Oxon Business Park,
Shrewsbury, SY3 5HJ

Registered in England and Wales as a not-for-profit registered society. Registration Number: 28304R

Central Office:
Phone: 01743 283 200

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